Overview
13
WEEKS
100+
GAS STATIONS
SPECIAL MECHANICS
FOR OMV SMILE&DRIVE CLUB MEMBERS
Alfa Romeo Gran Turismo for OMV – Slovenia
Campaign
The stylish Alfa Romeo Gran Turismo campaign ran for 13 weeks in more than 100 gas stations of OMV SLOVENIA, offering their customers a possibility to get a collection of exclusive bags and accessories designed with Alfa Romeo passion for automotive. The collection consists of 12 items:
- 6 bags and for different occasions: backpacks, a lady bag, a travel bag and a shoulder bag
- A travel cosmetic bag
- A stylish reverse folding umbrella
- 3 versatile multitools:a multifunctional safety hammer, a pocket knife and a multifunctional led torch.
- A thermos bottle.
Mechanics
1. Customers collected points for each 10€ spent to get stylish limited edition Alfa Romeo products
2. Members of the OMV SMILE & DRIVE Club have an even more convenient bonus system:
- Opportunity to get Alfa Romeo products using stickers and OMV Smile&Drive loyalty card bonus points for a bigger discount
- The could get golden stickers for purchase of signature OMV fuel – MaxxMotion 100plus and MaxxMotion Diesel and get Alfa Romeo products for even more convenient prices
Lottery
This campaign was not just about collecting travel accessories but also an outstanding opportunity to win an Alfa Romeo Tonale Hybrid car and 30 OMV 100€ Value Cards for fuel.
The campaign was closed with the Lottery awarding ceremony!
Brand
A legendary brand whose DNA is built on a unique motoring history. Alfa Romeo’s perfect balance between best-in-class performance, pure Italian style and sporting legacy delivers a timeless and unparalleled premium driving experience. Today, the combination of dynamism, technology and performance at every step goes beyond the framework of just automotive experiences representing sporty inspiration and elegance.
