Case Study

Alfa Romeo Gran Turismo for Rompetrol– Romania


Some key points about the Alfa Romeo Gran Turismo loyalty campaign we did for Rompetrol Romania.







Alfa Romeo Gran Turismo for Rompetrol– Romania


The stylish Alfa Romeo Gran Turismo Gifts campaign ran for 11 weeks during the Christmas period in 245 petrol stations of Rompetrol Romania, offering their customers a possibility to get a collection of exclusive bags, small leather accessories and multitools designed with Alfa Romeo passion for automotive with an up to 68% discount.

Exclusive gift boxes made this collection perfect as a Christmas Gift idea. The collection consists of 12 items:

  • 2 backpacks 
  • Women’s “Neverfull” Bag
  • Shoulder Bag
  • Travel Bag
  • Bumbag
  • Water Bottle
  • Women’s Wallet in a gift box
  • Men’s Wallet in a gift box
  • 3 versatile multitools: a multifunctional safety hammer, a pocket knife and a multifunctional led torch, all with exclusive limited edition gift box.


Customers collected bonus sticker points, 10 of them allowed to purchase stylish limited edition Alfa Romeo products with 68% discount.

  • Top up or purchase for a minimum of 50 lei from any Rompetrol station to receive 1 sticker bonus point.


Rompetrol Alfa Romeo Romania Lottery Prizes

This campaign was not just about collecting travel accessories but also an outstanding opportunity to win an Alfa Romeo Tonale Hybrid car as the main prize and 8 Rompetrol Fuel Cards for one year value as weekly prizes for anybody who made at least 150lei purchase.

Rompetrol Go program members have double chances to win!



A legendary brand whose DNA is built on a unique motoring history. Alfa Romeo’s perfect balance between best-in-class performance, pure Italian style and sporting legacy delivers a timeless and unparalleled premium driving experience. Today, the combination of dynamism, technology and performance at every step goes beyond the framework of just automotive experiences representing sporty inspiration and elegance. 


Promotional Video


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