Case Study

Blaupunkt Hi-Fidelity for Mego – Latvia

Overview

Some key points about the Alfa Romeo Travel Accessories campaign we did for Rompetrol Romania.

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SUPERMARKETS

14

WEEKS

14

BLAUPUNKT HI-FIDELITY PRODUCTS

Mego Blaupunkt Hi-Fidelity Collection

Blaupunkt Hi-Fidelity for Mego – Latvia

Campaign

This loyalty campaign featuring Blaupunkt Hi-Fidelity collection of cookware is inviting people to add a tone of high quality cooking in their kitchens. Earning points for each 7€ spent in MEGO supermarkets, with each 5 or 10 points collected it was possible to purchase a wide range of products with 60% discount.

There was an extra possibility to earn points. When purchasing partner brand products, one extra sticker for each item of this brand was given, regardless of the total amount of the purchase receipt.

Brand

Blaupunkt is one of the most well-loved and well-recognised German brand names. It all started with the blue dot. Every unit was carefully tested by technicians and labelled with a seal for quality – the blue dot which quickly became a symbol of outstanding quality.
Blaupunkt proves that a long, established good reputation of a brand can stand the test of time when it is based on quality and competence.

Gallery

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