Case Study

Bugatti Buono Cookware for BILLA – Bulgaria

Overview

Some key points about the Bugatti Buono Cookware loyalty campaign that we organized in cooperation with BILLA – Bulgaria

11

WEEKS

140

SUPERMARKETS

WEEKLY LOTTERY

FOR BILLA LOYALTY CARD HOLDERS

Bugatti Buono loyalty campaign for Billa Bulgaria KLR Europe

Bugatti Buono! Loyalty Campaign for BILLA - Bulgaria

Campaign

Baking with love is BUONO!

Bugatti Buono!’s baking cookware collection allowed to BILLA supermarkets to launch a captivating loyalty campaign that helped to boost customer engagement and to increase the penetration of purchases with BILLA loaylty card and helped to to enhance the supermarket’s brand image.

 

14 Bugatti Buono! products are designed with love and embody the essence of warmth and celebration, inviting families to embrace the joy of creating delicious moments together:

 

  • Essentials for baking
  • Baking dish 41*24
  • Baking dish 28*17
  • Ramekin set, 2pcs
  • Cast iron Casserole-Grill Pan 2 in 1
  • Muffin pan
  • Springform pan ø24
  • Kitchen Whisk
  • Flexible Spatula
  • Pastry Brush
  • Dough essentials
  • Kitchen scale
  • Prestigio Knife Set
  • Damascus Knife
  • Mini baking set for kids

Gallery

Recipe Book

ENHANCE YOUR COOKING SKILLS WITH BUGATTI BUONO!

Inside the packaging of all the products customers could also find the QR code that allowed to discover some recipes to use with their new Bugatti Buono! products on a special website. To access the recipes scanning a QR code is mandatory.

 

Lottery

EXCLUSIVE BUGATTI WEEKLY PRIZES

To further incentivize engagement and reward BILLA Loyalty Card holders, a special lottery was organized. 

Each week customers who purchased Bugatti Buono! products with their BILLA Card could register the reciept on the campaign website www.billapromo.bg to get a chance to win a stylish Bugatti Blender.

The final raffle was for the iconic Bugatti coffee machine.

 

Mechanics

Promotional stickers can be obtained when making a purchase in BILLA stores with a minimum value of BGN 10 and with a Billa Card. For every BGN 10 of the value of a one-time purchase the customer receives 1 promotional sticker. 10 stickers can be exchanged for purchase of Bugatti Buono! products with the discount for up to 72%. 

 

Collector cards are available free of charge in every BILLA store.

 

 

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