Case Study

NEWME Food For Longer for Tropic and Crvena Jabuka – Bosnia and Herzegovina

Overview

Some key points about the NEWME "Food For Longer" loyalty campaign for Tropic and Crvena Jabuka in Bosnia and Herzegovina

16

WEEKS

41

SUPERMARKETS

SPECIAL MECHANICS

FOR “KLUB OSMIJEHA” MEMBERS

NEWME Food For Longer for Tropic and Crvena Jabuka – Bosnia and Herzegovina - KLR Europe

NEWME Food For Longer for Tropic and Crvena Jabuka – Bosnia and Herzegovina

Campaign

NEWME Food for Longer, is a collection tailor-made for those who need products that comply with their sustainable lifestyle and allow them to keep up with all new sustainability solutions trends or even start new sustainable habits.  

NEWME products will help people to:

– Plan and prepare their meals

– Store their food correctly, reducing waste

– Enjoy their home-made meals on-the-go

Mechanics

• 1 sticker for each 10KM spent

• With 10 stickers products come with up to 70% discount.

• For “Klub osmijeha” members even more convenient mechanics: only 7 stickers needed

Brand

NEWME is not just a brand, but a whole new way towards sustainable habits and a responsible lifestyle.

NEWME stands for: 

♻️ CHANGE AND IMPACT – contributing to the general and personal wellbeing by acquiring new habits. 

💚 COMMITMENT AND GUIDANCE – giving directions and means towards sustainability. 

🌍 ENVIRONMENT – taking an active role in changing the way of interacting with the environment and reducing the carbon footprint.  

Promotional Video

Collection

The collection features 14 sustainable products

— products made of glass, which is recyclable & environmentally friendly 

— 30% wheat-straw fibre plastic use in the multi-compartment lunchbox, cutting board, and knives handle 

— 100% re-usable products 

 

Gallery

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