Case Study

Spear&Jackson Sense of Adventure for Maxima – Estonia


Some key points about the Spear&Jackson Sense of Adventure Loyalty campaign we did for Maxima Estonia.







Spear&Jackson Sense of Adventure Loyalty Campaign for Maxima Estonia by KLR Europe 2022

Spear&Jackson Sense of Adventure for Maxima – Estonia


Trekking and hiking are very popular in Estonia, that’s why our summer loyalty campaign for Maxima customers was focused on this outdoor activities offering basic and essential gear for all the family. This loyalty campaign featuring Spear&Jackson limited edition Sense of Adventure collection offered customers the opportunity to earn points for each 15€ spent in MAXIMA supermarkets. These points can then be redeemed for Spear&Jackson products: 5 points collected allowed to MAXIMA customers to purchase Spear&Jackson products with a 60% discount. 


To make this campaign even more engaging besides the standard 12 rewards achievable with stickers, customers had an amazing opportunity to win 16 exclusive lottery prizes:

  • 1 GoPro H10
  • 1 iPhone 12
  • 1 Apple Watch 7-GPS-45mm
  • 13 Spear&Jackson 19l trekking backpacks  


Spear&Jackson is a brand with more than 260 years of UK craftsmen heritage in design, quality and innovation in manufacturing technologies. Sense of Adventure collection is for those who want to live their live by a compass, not a clock, offering a set of tools you can trust in any adventure!


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