Case Study

Stardust Travel for SLOVNAFT – Slovakia

Overview

Some key points about the Stardust Travel collection that we made for SLOVNAFT – Slovakia

12

WEEKS

234

GAS STATIONS

LOTTERY

FOR SLOVNAFT MOVE MEMBERS

Stardust NASA for Slovnaft Slovakia

Stardust Travel for SLOVNAFT – Slovakia

Campaign

AN EXCLUSIVE COLLECTION FOR SPACE LOVERS AND AN OPPORTUNITY TO WIN A TRIP TO THE KENNEDY SPACE CENTER

STARDUST loyalty campaign, a 12-week initiative implemented in 234 petrol stations across Slovnaft  Slovakia. The campaign aimed to provide customers with a unique opportunity to acquire a collection of exclusive bags, trolleys and accessories inspired by Space exploration. With discounts of at least 50% for all customers and at least 60% for MOVE loyalty card holders, the campaign with double prices mechanics aimed to boost brand engagement through acquiring the Slovnaft MOVE loyalty membership. 

The collection included 10 products:

  • 2 trolleys
  • A food container and a water bottle
  • An urban Backpack
  • A travel Bag
  • A bumbag
  • A glowing Blanket
  • An umbrella
  • A cap
 
Official campaign webpage: https://slovnaft-nasa.esx.sk/

Results

+9%

INCREASE OF BASKET SIZE

99%

SHARE OF PURCHASES WITH SLOVNAFT MOVE MEMBERS

Gallery

Lottery

A TRIP TO THE KENNEDY SPACE CENTER WORTH €10,000

To further incentivize engagement and reward Slovnaft Move Club members, a special lottery was organized. 

After purchasing any product from the STARDUST collection, customers were able to register the receipt on the contest form by 11/26/2023, and be eligible for a family trip to the Kennedy Space Center in Florida.

win 1

 

Mechanics

By refueling at Slovnaft Slovakia petrol stations, customers could collect stickers, 10 of them could later be exchanged for Stardust products at discounts of at least 50%. Members of the Slovnaft Move customer program can purchase loyalty products at an even better price after presenting and scanning the card by the operator. 

Stardust collection can also be purchased without collecting stickers at the retail price valid in the Slovnaft petrol station network.

 

 

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