Case Study

Zanussi SuperGrip for IKI Latvia

Overview

Some key points about the Zanussi SuperGrip loyalty campaign that we organized in cooperation with IKI – Latvia

12

WEEKS

216

SUPERMARKETS

10

ZANUSSI PRODUCTS

Zanussi SuperGrip loyalty campaign

ZANUSSI SUPERGRIP Loyalty Campaign for IKI - Latvia

Campaign

Zanussi SuperGrip slashes prices like a ninja!

As the essential complement to your beloved Zanussi kitchen appliances, the SuperGrip Collection is where expectation meets perfection. These knives boast longevity, ease of cleaning, and heightened hygiene – ensuring every slice is as pristine as the last.

This campaign was especially created to allow to IKI’s customers not compromising on quality or break the bank – the Zanussi SuperGrip Collection delivers premium performance at a price that won’t leave a dent in a wallet. Anyone has the opportunity to upgrade their kitchen arsenal and experience the difference firsthand!    

10 Zanussi SuperGrip products are designed with a cutting-edge blend of durability and comfort, redefining the kitchen experience:

  • Electric sharpener
  • Scissors
  • Knife block
  • Cleaver
  • Santoku knife
  • Filleting knife
  • Slicing knife
  • Utility knife
  • Paring knife
  • Starter knife set, 3 pcs

Gallery

Mechanics

Customers have to shop in stores for at least 15€ to get 60% discount for Zanussi products.

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