Ideas, Trends & Stories
from KLR hands on experience

Alberto Montero · 7 min read

Formula 1 Madrid 2026 highlights a major commercial opportunity for retailers and supermarkets. From increased traffic and spending to loyalty activations and brand-building, the event shows how F1 can turn a global sporting moment into a powerful customer experience.…

Alberto Montero · 2 min read

In a market as competitive as Latin America, collectible-based loyalty campaigns allow supermarkets to differentiate themselves without relying exclusively on discounts. We invite Retailers across the region to start a conversation with us and discover how a collectible campaign can transform everyday shopping into memorable experiences for their customers.…

Natalia Molchanova · 3 min read

One week ago, the KLR team stepped away from everyday roles and routines to reconnect simply as people. Through play, reflection and shared experiences, we explored what makes a growing, international and multidisciplinary team truly work.…

Stefano Finazzi · 3 min read

After ten years of building loyalty expertise across European retail, KLR is ready to take its next step beyond Europe. For us, international growth is not about exporting a formula. It is about adapting proven experience to the realities of each local market, with curiosity, par…

Stefano Finazzi · 4 min read

For global and premium brands, retail loyalty campaigns offer a powerful way to reach millions of consumers in a trusted, high-frequency shopping environment. As KLR attended Licensing Expo Las Vegas 2026, Stefano Finazzi explores how licensing and loyalty can work together to tr…

Natalia Molchanova · 8 min read

Licensing Expo 2026 made one thing clear: brands are becoming a new form of loyalty currency. As consumers, especially Gen Z and Gen Alpha, look for cultural connection, self-expression, and authentic fandom, loyalty programs can no longer rely on points, discounts, or generic re…

Marta Marga · 2 min read

Proud to share that our Oracle Red Bull Racing – Adrenaline campaign for Kaufland Bulgaria received a Special Mention in the Licensing category at the Promotion Awards 2025/26 – 20th edition. A recognition that celebrates the power of combining strong licensing, retail expertise,…

Nina Bjelivuk · 3 min read

Our Head of Logistics, Nina Bjelivuk, celebrates 10 years with KLR by sharing her personal experience of growing alongside the company. From the early days of a two-person team to becoming part of a thriving international business, Nina reflects on the challenges, achievements, l…

Natalia Molchanova · 5 min read

AI is now the norm, but it's not replacing human connection — it's reshaping how we connect.…