10 Years of KLR: A Journey Full of People, Emotions, and Growth

Overview

In just ten years, KLR has grown from three people in a small office to a thriving international team delivering loyalty marketing solutions across 20 countries. In this personal reflection, CEO Antonio Finazzi shares the story behind the numbers — a journey shaped by ambition, challenges, mistakes, and, above all, people. This is not just a business milestone. It’s a story of trust, growth, and the power of a united team.

1. From a Small Room to an International Team

10 years ago, we were three people in a tiny office with more ideas than answers. Today, we’re nearly 40, across borders, building something great.

This is not just a milestone — it’s a story.

Time — the most precious thing we have and the only one we cannot change, slow down, or speed up. We can only live it and maybe only in retrospect, try to understand it.

10 years of KLR — is it a lot, or not so much? Did it go fast, or did it feel long?

Actually… both.

When I think about the beginning, the early days, it feels like just a month ago, or maybe a year. I still remember those first car rides to Koper with Stefano, speaking about something we didn’t fully understand yet, imagining goals that still needed to be built…

2. From Three Desks to an International Presence

On the other hand, when I take a step back and look at everything that happened in these 10 years, time suddenly takes on a different dimension: from that small office with 3 desks… to a team of almost 40 people, now working from beautiful offices in Slovenia and Italy and with top clients in more than 16 countries.

We’ve become an international company — and our creativity, professionalism, and service quality are now recognized by the entire loyalty marketing industry.

3. The Power of Firsts

I remember all of our “firsts”:

the first big meetings with clients…

the first campaign in Croatia…

the first time we entered a new country…

the first day in each new office…

the first people who joined us…

Then, little by little — and without even realising — the meetings increased, the connections grew stronger, the foundations got deeper.

At the beginning, success was rare and small, while mistakes were frequent. But step by step, the balance started to change. Growth came naturally.

4. A Decade of Lessons and Emotions

And yes, mistakes are still here — and that’s good because they teach us, they shape us.

All of this… in just 10 years? So many events, so many faces, so many stories and emotions — something that maybe some don’t even experience in 20 or 30 years.

It still feels like just a short time ago, when I was guiding Stefano through the first steps of this exhilarating adventure. Now, here I am, by his side, but this time, it’s him leading the way.

5. Our Greatest Asset: The Team

If this has been a success story, it’s thanks above all to one essential thing: our amazing team. A young and diverse group of people, each coming from completely different journeys…

Different personalities. Different views. Different experiences. But together, we made something truly unique, and, above all, efficient.

Some of them have been with us for many years. Some, since the very beginning, and I’m happy to see how much they’ve grown — not only as professionals, but above all, as persons.

6. The Road Ahead

10 years.

Just the first chapter of a longer road ahead. It won’t be easy. There will be new challenges, new goals, but I know we will face them with strength, competence, professionalism — and unity.

Thank you all for these 10 incredible years, and of course… for the ones still to come.