Promotion Awards: Special Mention in the Licensing Category for Oracle Red Bull Racing Adrenaline Campaign for Kaufland Bulgaria

Overview

Proud to share that our Oracle Red Bull Racing – Adrenaline campaign for Kaufland Bulgaria received a Special Mention in the Licensing category at the Promotion Awards 2025/26 – 20th edition.

A recognition that celebrates the power of combining strong licensing, retail expertise, and emotional loyalty experiences.

Thank you to Kaufland Bulgaria, Oracle Red Bull Racing, Red Bull, and KLR team involved.

We are proud to share that our Oracle Red Bull Racing – Adrenaline campaign for Kaufland Bulgaria has received a Special Mention in the Licensing category at the Promotion Awards 2025/26 – 20th edition.

This recognition is especially meaningful as Promotion Awards celebrates its 20th edition, confirming its role as the key reference point in Italy for professionals working in relationship marketing, loyalty programmes, incentives, and customer engagement.

Promoted and organised by Promotion magazine, the awards — formerly known as the Loyalty Awards — highlight the best practices in the sector, recognising campaigns and platforms selected according to objective criteria and evaluated with the contribution of a qualified jury.

The award ceremony took place on 13 May at Officine del Volo in Milan, Italy. The evening brought together more than 200 managers, representatives of the loyalty business in Italy: agencies, creatives, retailers and industry professionals to celebrate the most successful campaigns and platforms of the year.

Our Oracle Red Bull Racing – Adrenaline campaign for Kaufland Bulgaria was designed to turn everyday shopping into an engaging, high-energy loyalty experience. By combining the strength of a world-renowned licensed brand with Kaufland’s retail reach and KLR’s expertise in tailor-made loyalty solutions, the campaign connected customers with emotion, exclusivity, and memorable rewards thanks to impressive in-store hype.

For KLR, this Special Mention is more than just an award. It is a recognition of what we believe loyalty marketing should be: strategic, human-centred, emotionally relevant, and capable of creating real value for brands, retailers, and their customers.

A sincere thank you to Kaufland Bulgaria, Oracle Red Bull Racing, Red Bull, and to the KLR teamwork behind this exceptional campaign and shared ambition behind this whole project.

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