Fuel · Case Study

Eurosport Champions For Viada Latvia & Lithuania

Viada Latvia & Lithuania|Latvia, Lithuania|2024|Eurosport
Overview

A 15-week Olympic-themed loyalty campaign across 210 Viada petrol stations in Latvia and Lithuania, offering a 14-piece Eurosport Champions sports collection with discounts up to 75% and a Paris 2024 Olympics trip lottery.

Weeks
15
Petrol stations
210
Eurosport exclusive products
14

EUROSPORT Champions - Sports for everyone!

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Campaign

EUROSPORT Champions – the spirit of Olympic Games Paris 2024

Inspired by the Olympic Games Paris 2024, the Eurosport Champions collection celebrates those with a winning mindset, both on and off the field. This collection is crafted for those who embody the Olympic Games spirit — whether they’re competing on the track or embracing an active lifestyle. Featuring high-quality backpacks, stylish sunglasses, and versatile sports balls, these items are designed to elevate your game and prepare you for any adventure.

This 15-week loyalty campaign allows Viada’s customers around Latvia and Lithuania to gear up like true champions. By collecting stickers, sports events enthusiasts and those passionate about the Olympic Games can benefit from this campaign, which offers an unbeatable opportunity to secure premium gear at exceptional prices, with discounts of up to 75%.

14 Eurosport Champions products for real everyday Champions:

Urban backpack, 19L

Toproll backpack, 20L

Duffle bag, 40L

Cooler backpack, 20L

Drawstring backpack, 6L

Double-wall water bottle, 500ml

Sport sunglasses

Casual sunglasses

Volleyball

Football

Basketball

2 in 1 hand pump

Slim backpack, 14L

Compact gym bag, 24L

Eurosport Champions For Viada Latvia & Lithuania

Sustainability

The Eurosport Champions collection features backpacks made from rPET, recycled from plastic bottles, highlighting a commitment to sustainability and minimal environmental impact. This initiative showcases Eurosport and Viada’s dedication to eco-friendly practices and their efforts to reduce waste and support a greener future.

Eurosport Champions For Viada Latvia & Lithuania
Gallery
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Mechanics

Spend requirement 7 EUR for 1 sticker

5 stickers to get 1 product with up to 75% discount

Special time-limited offers on selected Eurosport products for the most loyal VIADA customers.

Eurosport Champions For Viada Latvia & Lithuania

Lottery

Winning a Trip to the Olympic Games in Paris!

Eurosport Champions For Viada Latvia & Lithuania
Social Media
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Website

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