Bugatti Primo for Lukoil Bulgaria

Bugatti Primo Kitchen Knives – Sharp Rewards at Lukoil Bulgaria

We launched a premium loyalty campaign in partnership with Lukoil Bulgaria and Bugatti, bringing world-class Italian craftsmanship to Bulgarian kitchens. The campaign offered Lukoil customers the exclusive opportunity to collect high-quality Bugatti Primo knives and kitchen tools with up to 75% discount, simply by fueling up or shopping at Lukoil petrol stations.

The campaign was a celebration of style, functionality, and reward – delivering strong results, increased customer engagement, and proudly earning the title of Best Loyalty Campaign of 2024 at Lukoil.

A Culinary Masterpiece

The campaign featured an exceptional range of 12 kitchen essentials, designed for both everyday cooking and gourmet experiences:

Paring Knife

Utility Knife

Slicing Knife

Chef’s Knife

Santoku Knife

Filleting Knife

Cleaver

Knife Sharpener

Damascus Knife

Dough Essentials

Prestigio Knife Set

Each product from the Bugatti Primo line blends modern Italian design with lasting performance. The ABS handles offer exceptional durability and comfort, while the ergonomic grip and dishwasher-safe quality make them perfect for daily use. Backed by Bugatti’s legacy of design excellence – including Red Dot and Compasso d’Oro awards – these tools are more than kitchenware: they’re statements of style and function.

Customers collected points for every purchase at Lukoil stations:

– 1 point for every 10 BGN spent on fuel or goods on a single receipt

Double points with a Lukoil Club loyalty card

– 2 points for every 10 BGN spent on fuel or goods on a single receipt