Weeks
14
Overview
A 14-week loyalty campaign across 170 Maxima supermarkets offering a sophisticated 12-piece Bugatti Spezia cookware collection with discounts of up to 70%.
Supermarkets
170
Bugatti products
12
Bugatti Spezia Loyalty Campaign for Maxima Latvia
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Campaign
Bugatti Spezia, a sophisticated and exclusive cookware collection.
The Bugatti Spezia elegant cookware collection, featuring its sleek, modern design and soft-touch handles, captured the essence of culinary sophistication. Each piece, crafted with precision and style, became a must-have for discerning chefs and home cooks alike. This collection enabled Maxima supermarkets to launch an engaging 14-week loyalty campaign that boosted customer engagement and increased purchases through the collection of stickers. Ideal for cooking enthusiasts, the campaign offered the most loyal customers exclusive, time-limited discounts of up to 70% on high-quality pots, pans, and complementary products.
12 Bugatti Spezia products designed for sophisticated cooking enthusiasts:
Forged Fry Pan, 20cm
Forged Fry Pan, 24cm
Forged Fry Pan, 28cm
Forged Pancake Pan, 26cm
Forged Saucepan with lid, 16cm
Forged wok, 30cm
Forged Casserole with lid, 24cm
Forged Shallow Casserole with lid, 28cm
Flexible Spatula
Deep Soup Ladle
Slotted Turner
Gallery
Mechanics
Spend requirement 10€ for 1 sticker
5 stickers to get 1 product with up to 70% discount
Special time-limited offers on selected products for most-loyal MAXIMA customers.
Social Media
In Store Video Screens
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