Horizon Travel Collection for Circle K – Poland

The Horizon campaign combined the excitement of space exploration with products designed for real journeys on Earth. Launched at a time of renewed public interest in crewed space missions, the campaign used NASA and Artemis Mission inspired branding to create a distinctive promotional world centred on discovery, technology and movement. The concept connected naturally with Circle K and its role in customers’ everyday journeys. Whether customers were commuting to work, preparing for a winter getaway or planning a city break, every visit brought them closer to a practical travel reward. Running throughout the winter season, the campaign gave customers a reason return to Circle K stations, consolidate their spending and engage with the Circle K EXTRA loyalty programme.

The campaign featured a versatile collection of bags, travel essentials and everyday accessories: Urban Backpack Slim Backpack Travel Backpack Duffle Bag 2-in-1 Sling Pack Snail Travel Pillow Thermo Tumbler Starlight Blanket Passport Wallet Pop-Up Card Holder The collection balanced premium hero products with smaller and more accessible accessories. Customers could choose rewards suited to commuting, air travel, weekend trips, winter holidays and everyday driving.

The Horizon collection was developed with a strong focus on sustainability, durability and everyday quality. The expandable Travel Backpack offers flexible capacity from 14 to 20 litres, making it suitable for daily use and short trips. Designed with recycled materials and water-resistant zips, it combines long-lasting quality with practical protection for life on the move. The 50-litre Duffle Bag 2-in-1 can be used as both a travel bag and a backpack. Made from durable rPET fabric, it is built to withstand frequent travel while supporting more responsible material choices. For everyday convenience, the 800 ml Thermo Tumbler is designed for use in the car and on the go, with reliable temperature retention for both hot and cold drinks. Across the collection, recycled rPET fabric and robust construction ensure long-term use, reducing the need for frequent replacement and supporting a more sustainable way of travelling.

Customers received one loyalty sticker for every PLN 50 spent on qualifying purchases at participating Circle K stations. After collecting 10 stickers, customers unlocked reduced prices on selected Horizon products. Circle K EXTRA members could receive an additional discount by presenting their membership card when purchasing a reward. Customers placed their stickers on a campaign leaflet. Once the required number had been collected, they selected their preferred product and presented the completed leaflet at the checkout.

The Horizon collection was developed around practical situations customers could immediately recognise. The expandable Travel Backpack increased its capacity from 14 to 20 litres, making it suitable for everyday use and short trips. Its dimensions were designed to meet commonly used cabin-baggage requirements, while water-resistant zips, the ZipClip anti-theft system and a protected laptop compartment added functionality for customers travelling through busy airports and cities. The 50-litre Duffle Bag 2-in-1 could be carried as either a traditional travel bag or a backpack. Made from durable rPET fabric, it also featured water-resistant zips, reflective details and the ZipClip system to help protect customers’ belongings. For everyday journeys by car, the 800 ml Thermo Tumbler was designed to fit conveniently into a vehicle and included a practical handle and straw. Campaign communication highlighted temperature retention of up to six hours for hot drinks and eight hours for cold drinks. Across the bag collection, recycled rPET fabric supported a more responsible material choice while maintaining the durability required for regular travel.