Weeks
16
Grocery · Case Study
NEWME Food For Longer for Tropic and Crvena Jabuka – Bosnia and Herzegovina
Tropic and Crvena Jabuka|Bosnia and Herzegovina|2023|NEWME
Overview
A 16-week sustainability-focused loyalty campaign across 41 Tropic and Crvena Jabuka supermarkets offering a 14-piece NEWME "Food For Longer" collection, with reduced sticker requirements for Klub Osmijeha members.
Supermarkets
41
Sustainable NEWME products
14
NEWME Food For Longer for Tropic and Crvena Jabuka – Bosnia and Herzegovina
Campaign
NEWME Food for Longer, is a collection tailor-made for those who need products that comply with their sustainable lifestyle and allow them to keep up with all new sustainability solutions trends or even start new sustainable habits.
NEWME products will help people to:
– Plan and prepare their meals
– Store their food correctly, reducing waste
– Enjoy their home-made meals on-the-go
Mechanics
• 1 sticker for each 10KM spent
• With 10 stickers products come with up to 70% discount.
• For “Klub osmijeha” members even more convenient mechanics: only 7 stickers needed
Brand
NEWME is not just a brand, but a whole new way towards sustainable habits and a responsible lifestyle.
NEWME stands for:
♻️ CHANGE AND IMPACT – contributing to the general and personal wellbeing by acquiring new habits.
💚 COMMITMENT AND GUIDANCE – giving directions and means towards sustainability.
🌍 ENVIRONMENT – taking an active role in changing the way of interacting with the environment and reducing the carbon footprint.
Promotional Video
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Collection
The collection features 14 sustainable products
— products made of glass, which is recyclable & environmentally friendly
— 30% wheat-straw fibre plastic use in the multi-compartment lunchbox, cutting board, and knives handle
— 100% re-usable products
Gallery
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