Oracle Red Bull Racing Adrenaline for SPAR Slovenia

Igniting Retail Loyalty Through Speed, Style, and Strategy

SPAR Slovenia wanted to energize customer engagement and drive store traffic across its national supermarket network. The goal was twofold:

Boost transactional spend per visit.

Deepen customer loyalty through aspirational, experiential rewards.

To meet these ambitions, SPAR partnered with KLR to create a campaign that combined speed, excitement, and premium lifestyle rewards—anchored by the world of Oracle Red Bull Racing.

Travel & Mobility

Essentials designed for seamless movement and smart packing.

Cabin Trolley

Check-in Trolley

Carry-on Backpack

Travel Pillow

Bags & Everyday Gear

Stylish and functional companions for daily use or short trips.

Urban Backpack

Duffle Bag

Shoulder Bag

Ladies’ Backpack

Ladies’ Bag

Reversible Umbrella

Food & Drink On-the-Go

For staying refreshed and prepared wherever the journey leads.

Water Flask

Thermo Bottle

Thermo Food Jar

Selected SPAR locations hosted dynamic interactive gaming experiences, bridging physical retail with immersive branded entertainment. These touchpoints drove dwell time, increased campaign visibility, and created shareable moments.

KLR designed the Adrenaline Loyalty Campaign—a 12-week program powered by a dual mechanic:

Spend & Earn: Spend €10–19.99 = 1 loyalty point Spend €20 or more = more points based on total value

High-Octane Lottery: Entry into a draw to win 1 of 5 exclusive Porsche 718 driving experiences at the Red Bull Ring in Austria.

To amplify reach and connect with a younger, style-conscious audience, we partnered with local influencer Teja Jugovic—better known as @coolmamacitaa on Instagram. Known for her relatable content and strong community of followers, Teja created a reel featuring her personal review of the travel lifestyle collection, highlighting both the design and practicality of the products. Her authentic storytelling and visual style helped generate buzz around the rewards, driving awareness and inspiring followers to join the campaign.