Oracle Red Bull Racing Travel Like a Champion for Intermarché Poland

Adrenaline of collecting stickers and unlocking discounts

A strong loyalty campaign does more than offer a lower price. It transforms everyday purchases into visible progress towards a reward customers genuinely want.

For Intermarché Poland, KLR created “Travel Like a Champion”—a sticker-based loyalty campaign featuring a limited collection of Oracle Red Bull Racing travel and lifestyle products. The campaign combined a simple promotional mechanic, a highly recognisable international brand and a practical assortment designed for everyday journeys.

The reward assortment translated the energy, performance and distinctive style of Oracle Red Bull Racing into a coherent collection of 13 functional travel products.

Travel & Mobility

Essentials designed for seamless movement and smart packing.

Cabin Trolley

Check-in Trolley

Carry-on Backpack

Travel Pillow

Bags & Everyday Gear

Stylish and functional companions for daily use or short trips.

Urban Backpack

Duffle Bag

Shoulder Bag

Ladies’ Backpack

Ladies’ Bag

Reversible Umbrella

Food & Drink On-the-Go

For staying refreshed and prepared wherever the journey leads.

Water Flask

Thermo Bottle

Thermo Food Jar

The objective was to encourage customers to consolidate more of their regular grocery purchases within the Intermarché network. At the same time, the reward proposition had to be attractive enough to maintain interest throughout the campaign and motivate customers to complete their collector’s cards.

A simple path from purchase to reward

Customers received promotional stickers for qualifying purchases at participating Intermarché stores.

Customers earned:

one sticker for every PLN 50 spent in-store;

some additional products are given for the purchase of selected partner products

After collecting 10 stickers on a collector’s card, the customer could purchase one selected product from the promotional collection at a significantly reduced price. Collector’s cards were available in Intermarché stores and could also be downloaded and printed from the dedicated campaign website.

Promotional products could be purchased until 31 July 2026, while stocks lasted.

To further strengthen customer engagement, Intermarché complemented the sticker campaign with a promotional lottery running from 23 March to 3 June 2026. For every PLN 70 spent, customers received a unique code and the chance to win 1 of 1000 shopping vouchers or the ultimate prize: 1 of 8 tickets to attend the 2026 Spanish Formula 1 Grand Prix at MADRING in Madrid.

By combining accessible instant participation with a highly aspirational final reward, the lottery helped encourage higher basket values, generate excitement and build momentum ahead of the main loyalty campaign.

The campaign journey connected supermarkets, checkout communication, printed collector’s materials, social media and a dedicated website.

At every stage, customers received a clear message: shop, collect, choose and save. The straightforward mechanic minimised barriers to participation, while the online campaign hub provided easy access to the collector’s card, product information, frequently asked questions and the full promotional terms.

“Travel Like a Champion” demonstrates how a familiar sticker mechanic can be elevated through the right combination of brand, product and customer experience.

Rather than rewarding customers with an abstract benefit, the campaign gave them access to desirable products with lasting, everyday value. This transformed routine shopping and refuelling into an engaging collection journey—supporting stronger customer participation across both Intermarché retail channels.