Pintinox BBQ for MOL Hungary

In summer 2025, with our support, MOL Hungary launched a nationwide loyalty campaign to energize customer engagement and drive higher spending among MOL Move members.

Branded “Master the Grill – For MOL Move Members Only”, the campaign offered exclusive access to a premium BBQ product collection from Italian kitchenware leader PINTINOX. With strong seasonal appeal and a practical, reward-driven mechanic, the initiative activated 370 petrol stations across Hungary over an 11-week period, seamlessly combining digital convenience with real-world value.

The campaign aimed to increase usage of the MOL Move app, reward loyal customers, and reinforce the brand’s position as an innovator in customer loyalty.

The PINTINOX BBQ Collection was more than just a set of products — it was a full summer experience packed into 13 carefully selected items. Each product offered MOL Move members a tangible lifestyle upgrade, combining outdoor utility with elegant Italian design.

To bring more relevance and emotional connection, the collection was grouped into three key clusters:

🔥 Grill Like a Pro Designed for serious BBQ enthusiasts, this set of tools turned any garden cookout into a masterclass. Durable, heavy-duty, and built for performance, these items brought professional-level precision to the backyard. – Cast Iron Grill Pan – Ideal for searing steaks with perfect grill marks. – Cast Iron Pan – Versatile and robust, perfect for open flame cooking. – BBQ Tool Kit – Everything you need for flipping, grilling, and serving like a chef. – BBQ Gloves – Heat-resistant and practical for safe grilling. – Carving Set (2 pcs) – Sharp, sleek, and made for flawless slicing. – Steak Knife Set (4 pcs) – Perfect for sharing grilled perfection with friends and family.

🧊 Cool, Carry & Enjoy This cluster focused on convenience and outdoor comfort, enabling members to easily transport, store, and enjoy their BBQ moments — wherever summer took them. – Picnic Blanket – Soft, compact, and ready for spontaneous outdoor meals. – Thermic Bag (Cooler Bag) – Keeps drinks and ingredients chilled and fresh. – Thermo Tumbler – Ideal for hot coffee or iced drinks, all day long. – Hip Flask – Sleek and discreet, for a celebratory sip in nature.

🏕️ Adventure-Ready Essentials Whether camping, hiking, or just exploring beyond the backyard, these rugged tools were built for the outdoors — compact, multifunctional, and tough enough for any journey. – Pro Axe – Durable and sharp, ideal for wood prep and outdoor tasks. – Pro Machete – A bold tool for clearing space and cutting with ease. – 9-in-1 Knife – Compact utility in your pocket — screwdriver, opener, blade and more.

The campaign was powered by a digital stamp collection mechanic integrated into the MOL Move mobile application.

How it worked:

Customers received 1 digital stamp for every HUF 4,000 spent at participating MOL stations (fuel, shop products, or services).

Stamps were automatically credited to the user’s MOL Move app when their loyalty card was scanned.

Once 5 stamps were collected, they could be exchanged in the app for a digital coupon, which granted access to one of the PINTINOX products at a special promotional price.

Coupons were redeemable at any of the 370 participating stations across the country.

Accepted payment methods included cash, bank card, or eligible MOL fuel cards (single method only per transaction). Mixed payment with fuel card + cash was not permitted.

This seamless process encouraged repeat visits and elevated spend, while increasing digital engagement through the MOL Move app.