Fuel · Case Study

Pintinox For Viada Latvia

Viada Latvia|2025|Pintinox
Overview

A 15-week loyalty campaign across 93 Viada Latvia petrol stations rewarding customers with a 12-piece Pintinox "Trust Forged in Steel" kitchen and outdoor tools collection.

Weeks
15
Petrol stations
93
Pintinox exclusive products
12

Pintinox Trust Forged In Steel - Ready for Every Challenge

Pintinox For Viada Latvia

Campaign

Pintinox Trust Forged in Steel: Ready for Every Challenge

The “Trust Forged in Steel” loyalty campaign rewarded Viada Latvia customers with access to high-quality Pintinox kitchen and outdoor tools at discounted prices. The campaign aimed to enhance customer engagement, increase sales, and reinforce Viada’s commitment to offering premium products to its clientele. The campaign featured a carefully curated selection of Pintinox products, renowned for their superior craftsmanship and durability.

The “Trust Forged in Steel” collection reflects Pintinox’s commitment to high-quality, multifunctional tools designed to cater to both adventure seekers and home cooking enthusiasts. It’s a selection of durable, high-performance products that customers could trust—just like the steel they were forged from.

Get ready for every challenge with Pintinox:

Kitchen Knife Sets:

4-piece set: Sharpener, Paring, Chef’s, and Bread Knife

3-piece set: Cleaver, Slicing, and Tomato Knife

3-piece set: Santoku, Utility Knife, and Scissors

6-piece Steak Knife set

Universal Knife Block

Multifunctional & Outdoor Tools:

13-in-1 Plier

4-in-1 Carabiner

9-in-1 Knife

High-Performance Flashlight

Adventure Knife

Hot & Cold Thermo Flask (750ML)

Daypack

Gallery
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Mechanics

To participate in the “Trust Forged in Steel” campaign, customers earned promotional stickers based on their spending at Viada Latvia petrol stations:

1 sticker for every €5 spent

Customers collected stickers in a designated promotional booklet, available at Viada petrol stations’ promotion goods stand or at cash desks. Once the required number of stickers was collected, customers could redeem them for Pintinox products at a discounted price. Additionally, customers had the option to purchase promotional items at full price without stickers. A portion of the payment (up to 50%) could also be covered using VIADA PLUS discount card accumulated money. However, additional discounts did not apply to promotional goods.

Pintinox For Viada Latvia
Social Media
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Website

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