Pintinox Trust Forged In Steel For Orlen Slovakia

Turning everyday petrol station visits into progress towards premium, practical rewards.

For ORLEN Slovakia, KLR developed a collect-and-redeem loyalty campaign featuring the PINTINOX Trust – Forged in Steel collection. The promotion combines a sticker mechanic with a versatile assortment of kitchen essentials, multifunctional tools and products for life on the road.

By connecting everyday fuel and shop purchases with attractive promotional prices, the campaign gives customers an additional reason to choose ORLEN—and another reason to return.

After a strong start to the year, ORLEN faced a sudden shift in market conditions. Fuel prices increased in early March, followed by government interventions later that month, putting pressure on customer traffic, spending and overall sales performance. The challenge was to protect basket value, encourage customers to complete their purchases and give them a compelling reason to return. At the same time, the campaign needed to support both customer acquisition and retention without adding complexity to the forecourt experience.

Despite significant external pressure from rising fuel prices and government interventions, the PINTINOX campaign helped ORLEN stabilise customer behaviour and protect sales performance. During the promotion, average basket value increased up to 4%, while the decline in customer traffic was reversed—from approximately –3% in March back to the previous year’s level by May and June. The campaign encouraged higher spend, support repeat visits and offset the decline in customer numbers.

KLR created a sticker-based loyalty promotion centred around the PINTINOX Trust – Forged in Steel collection.

Customers receive one sticker for every €10 spent on fuel or eligible purchases at ORLEN. After collecting 10 stickers, they can purchase their chosen PINTINOX product at an exclusive promotional price, with discounts reaching up to 80%.

The mechanic makes every qualifying transaction feel like visible progress. Instead of offering an abstract future benefit, the campaign gives customers a clear goal and a tangible reward they can select according to their needs.

The nine-product assortment was designed to extend the campaign’s relevance beyond the kitchen.

For customers interested in cooking, the collection includes:

• a four-piece knife set with a paring knife, chef’s knife, bread knife and sharpener
• a three-piece set featuring a cleaver, slicing knife and tomato knife
• a six-piece steak knife set
• a two-piece carving set

The knives combine stainless-steel blades with practical features such as long-lasting sharpness, easy maintenance and secure handling.

The collection also includes practical products for travel, work and everyday use:

• a 4-in-1 carabiner
• a 9-in-1 multifunctional knife
• 13-in-1 multifunctional pliers
• a high-performance flashlight
• a 750 ml hot-and-cold thermal flask

The multifunctional products were selected for their versatility, durability and everyday usefulness.