Pintinox Virtuoso for FLOP & Hruška – Czech Republic

Cutting can be a joy.

For 12 weeks, everyday grocery shopping became an opportunity for customers to build their own collection of high-quality Pintinox kitchen knives and accessories.

The campaign combined a highly relevant household reward category with an accessible collect-and-redeem mechanic. Customers could collect the tools they use most in the kitchen from the Pintinox collection at outstanding prices.

With 830 sales points nationwide, the campaign brought together broad retail reach, strong product desirability and a simple proposition: shop, collect stickers and choose your reward.

Pintinox added an important premium dimension to the campaign. With more than 90 years of experience creating products for professional and domestic kitchens, the Italian brand brought craftsmanship, functionality and distinctive design to a reward collection made for everyday use.

Participation was designed to be simple and intuitive.

Customers received 1 promotional sticker for every CZK 200 spent at participating stores. Selected promotional products offered the opportunity to earn an additional sticker, creating another incentive within the shopping journey.

After collecting stickers, customers could choose between two redemption levels:

10 stickers

Customers could purchase selected Pintinox products at promotional prices starting from CZK 149.

20 stickers

Customers unlocked the strongest offer, with selected products available from just CZK 79 and savings of up to 87% compared with regular retail prices.

Stickers were collected on a dedicated campaign card available in stores, while customers could also access campaign information and the collector card online.

The campaign featured a carefully selected 9-piece Pintinox collection, covering everything from everyday preparation and precision cutting to sharpening and storage:

Paring Knife – 8.5 cm

Compact and precise for peeling and detailed preparation.

Utility Knife – 12 cm

A versatile everyday knife for a wide range of kitchen tasks.

Chef’s Knife – 20 cm

An essential all-round knife for slicing, chopping and food preparation.

Santoku Knife – 18 cm

Designed for efficient slicing, chopping and dicing.

Cleaver Knife – 16.5 cm

A strong, distinctive addition for heavier kitchen tasks.

Damascus Knife – 20 cm

The premium hero of the collection, featuring a 67-layer premium stainless-steel blade, HRC 58–62 hardness and a comfortable walnut-wood handle.

Scissors – 18.5 cm

A practical everyday kitchen accessory.

Knife & Scissors Sharpener

A three-stage manual sharpener designed for sharpening and polishing blades.

Universal Knife Block – 22.5 cm

A contemporary storage solution designed to complete the collection.

The core knife range combined sharp performance with ergonomic handles and a distinctive diamond-drop pattern, creating a collection that looked premium while remaining practical for everyday cooking.