Police For MOL Hungary

In collaboration with MOL Hungary we aimed to create a high-impact loyalty promotion that did more than drive repeat purchases—it had to resonate emotionally with modern consumers, deliver real value, and activate the power of its digital loyalty platform, MOL Move.

The Concept: Choose Yourself Every Day

Inspired by the iconic POLICE brand, worn by global personalities like Lewis Hamilton and George Russell, the campaign celebrated individuality, confidence, and personal ambition.

The collection was designed for people who are bold, optimistic, independent, determined, and curious—values aligned with both POLICE and the evolving identity of the MOL customer base.

Each product came in elegant, sleek packaging, making it not just a personal indulgence, but also an ideal gift—turning every reward into a statement.

The Collection: 11 Iconic Items

The Audacity Wanted loyalty collection was carefully curated to offer style, function, and high perceived value, appealing to a wide range of MOL customers.

Travel & Commuting Essentials

Urban Backpack

Shoulder Bag

Cabin-size Trolley

Leather Accessories

Men’s Wallet

Women’s Wallet

Card Holder

Leather Belt

Lifestyle & Utility Items

Foldable Umbrella

Unisex Scarf

Magnetic Phone Holder

Water Bottle (500 ml)

Each item combined premium materials, sleek packaging, and gift-worthy appeal, reinforcing the campaign’s aspirational message: Choose yourself every day.

Customers could participate through a simple and motivating process:

Earn Stickers: For every 4,000 HUF spent on fuel or in-store purchases, customers received 1 sticker.

Get Rewarded: Collect 5 stickers to unlock at least 50% off any item in the exclusive POLICE collection.

Boost Benefits: Scanning the MOL Move loyalty card enabled deeper discounts and smoother redemption.

Where: Available across participating MOL petrol stations and charging points in Hungary.