Fuel · Case Study

Stardust Travel for OMV Hungary

OMV Hungary|2024|NASA Stardust
Overview

A 12-week NASA-inspired forecourt loyalty campaign with 13 travel products and a lottery to win an Audi Q2.

Weeks
12
Gas stations
185
Audi Q2 prize
Lottery

Stardust Travel for OMV – Hungary

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Campaign

AN EXCLUSIVE COLLECTION FOR SPACE LOVERS AND AN OPPORTUNITY TO WIN AN AUDI Q2

STARDUST loyalty campaign, a 12-week initiative implemented in 185 petrol stations across OMV HUNGARY. The campaign aimed to provide customers with a unique opportunity to acquire a collection of exclusive bags, trolleys and accessories inspired by Space exploration with discounts up to 60%.

The collection included 13 products:

2 trolleys

A food container and a water bottle

An urban Backpack

A Cooler Backpack

A travel Bag

A bumbag

An umbrella

A cap

Kids Academy Set

Shuttle Seat Belt Toy

Outer Space Luminous Blanket

Stardust Travel for OMV Hungary

Mechanics

You can collect 1 sticker for every HUF 4,000 spent, and double stickers when buying MaxxMotion fuels. In addition to 10 collected stickers, the Stardust products available in the OMV selection will be sold at a discounted price.

Lottery

WIN AN AUDI Q2

Buy at least 1 Stardust product during the promotion period, keep the receipt, register and participate in the draw to win a brand new Audi Q2!

Stardust Travel for OMV Hungary
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Gallery
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