A 12-week loyalty campaign across 216 IKI supermarkets offering a 10-piece Zanussi SuperGrip knife collection at up to 60% discount for a minimum in-store spend.
ZANUSSI SUPERGRIP Loyalty Campaign for IKI - Lithuania

Campaign
Zanussi SuperGrip slashes prices like a ninja!
As the essential complement to your beloved Zanussi kitchen appliances, the SuperGrip Collection is where expectation meets perfection. These knives boast longevity, ease of cleaning, and heightened hygiene – ensuring every slice is as pristine as the last.
This campaign was especially created to allow to IKI’s customers not compromising on quality or break the bank – the Zanussi SuperGrip Collection delivers premium performance at a price that won’t leave a dent in a wallet. Anyone has the opportunity to upgrade their kitchen arsenal and experience the difference firsthand!
10 Zanussi SuperGrip products are designed with a cutting-edge blend of durability and comfort, redefining the kitchen experience:
Electric sharpener
Scissors
Knife block
Cleaver
Santoku knife
Filleting knife
Slicing knife
Utility knife
Paring knife
Starter knife set, 3 pcs









Mechanics
Customers have to shop in stores for at least 15€ to get 60% discount for Zanussi products.