Grocery · Case Study

Zanussi SuperGrip for IKI Lithuania

IKI Lithuania|2024|Zanussi
Overview

A 12-week loyalty campaign across 216 IKI supermarkets offering a 10-piece Zanussi SuperGrip knife collection at up to 60% discount for a minimum in-store spend.

Weeks
12
Supermarkets
216
Zanussi products
10

ZANUSSI SUPERGRIP Loyalty Campaign for IKI - Lithuania

Zanussi SuperGrip for IKI Lithuania

Campaign

Zanussi SuperGrip slashes prices like a ninja!

As the essential complement to your beloved Zanussi kitchen appliances, the SuperGrip Collection is where expectation meets perfection. These knives boast longevity, ease of cleaning, and heightened hygiene – ensuring every slice is as pristine as the last.

This campaign was especially created to allow to IKI’s customers not compromising on quality or break the bank – the Zanussi SuperGrip Collection delivers premium performance at a price that won’t leave a dent in a wallet. Anyone has the opportunity to upgrade their kitchen arsenal and experience the difference firsthand!

10 Zanussi SuperGrip products are designed with a cutting-edge blend of durability and comfort, redefining the kitchen experience:

Electric sharpener

Scissors

Knife block

Cleaver

Santoku knife

Filleting knife

Slicing knife

Utility knife

Paring knife

Starter knife set, 3 pcs

Gallery
Zanussi SuperGrip for IKI Lithuania 1
Zanussi SuperGrip for IKI Lithuania 2
Zanussi SuperGrip for IKI Lithuania 3
Zanussi SuperGrip for IKI Lithuania 4
Zanussi SuperGrip for IKI Lithuania 5
Zanussi SuperGrip for IKI Lithuania 6
Zanussi SuperGrip for IKI Lithuania 7
Zanussi SuperGrip for IKI Lithuania 8
Zanussi SuperGrip for IKI Lithuania 9

Mechanics

Customers have to shop in stores for at least 15€ to get 60% discount for Zanussi products.

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