Zanussi Zmart Move for Carrefour Poland

Cook Smarter, Eat More Deliciously with Zanussi!

Under Zanussi, an Italian brand known for combining style and functionality in the kitchen, we launched with Carrefour Poland the Zmart Move campaign—an exclusive cookware and accessories promotion designed to bring smarter cooking solutions to Polish households. Under the claim “Cook Smarter, Eat More Deliciously,” the Zmart Move campaign was built around the idea that cooking should be effortless, enjoyable, and accessible to all. With a carefully curated selection of cookware, Carrefour customers had the opportunity to upgrade their kitchen with durable, high-performance Zanussi products— without breaking the bank.

The campaign featured a diverse selection of 16 Zanussi products, including essential cookware, kitchen accessories, and innovative tools designed to enhance meal preparation:

Cookware & Pans:

Frypan (24cm & 28cm)

Pancake Pan (26cm)

Saucepan (16cm)

Casserole (24cm)

Universal Lids (16/18/20cm & 24/26/28cm)

Cutlery & Accessories:

Knives Set (Cleaver, Slicing Knife, Utility Knife)

Starter Knife Set (3 pcs)

Food Chopper

Electric Sharpener

Storage & Utensils:

Food Thermos

Vacuum Flask (1L)

Spaghetti Server

Deep Soup Ladle

Slotted Turner

Carrefour customers were encouraged to participate in the campaign through a simple and rewarding mechanic:

Spend requirement 20zł for 1 sticker

5 stickers to get 1 product with up to 50% discount